Tourism Malaysia and Holiday Star Launch “Grill & Win” Campaign to Drive Consumer Interest in Malaysia under Visit Malaysia 2026–2027
CHENNAI, 1 October 2026: Tourism Malaysia Chennai, in collaboration with Holiday Star Tours & Travel and Smoke Hub Barbecue, today launched the “Grill & Win” Joint Promotion Campaign, a consumer-focused initiative aimed at generating greater awareness and travel interest in Malaysia as part of the promotional activities for Visit Malaysia 2026–2027 (VMY 2026–2027).
The campaign brings Malaysia closer to Indian consumers by combining destination promotion, attractive travel offers, dining experiences and lucky draws, creating an engaging platform to encourage families and travellers to consider Malaysia for their next holiday.
As part of the promotion, customers dining at participating Smoke Hub Barbecue outlets can enjoy 10% off on Holiday Star bookings and participate in lucky draws featuring a range of Malaysia-related prizes.
The highlight of the campaign is the Grand Lucky Draw, where one couple from each participating outlet will have the chance to win a 3D2N trip to Malaysia. Additional prizes include hotel stays and attraction entry tickets, further enhancing the consumer appeal of the campaign.
Following the launch at Smoke Hub Barbecue, Pallavaram, the campaign will be extended to participating outlets in T. Nagar, Chennai, and Madurai, enabling the partners to reach a wider consumer base across Tamil Nadu.
The initiative supports the objectives of Visit Malaysia 2026–2027, which seeks to strengthen Malaysia’s destination visibility, enhance consumer engagement and encourage greater visitation from the Indian market.
Mr. Hishamuddin Mustafa, Director, Tourism Malaysia Chennai, said the campaign provides an effective platform to connect Malaysian tourism offerings directly with consumers.
“Visit Malaysia 2026–2027 is an important platform for us to strengthen Malaysia’s presence in the Indian market. This collaboration with Holiday Star combines travel promotion with a popular consumer dining experience, allowing us to engage directly with families and potential travellers. We appreciate Holiday Star and Smoke Hub Barbecue for creating this platform and look forward to reaching more consumers across Chennai and Madurai.”
Mrs. Najmunnisa, Managing Director, Holiday Star Tours & Travel, said the campaign was designed to create an exciting connection between dining and travel.
“We are delighted to launch the ‘Grill & Win’ campaign together with Tourism Malaysia. Our aim is to give customers an added reason to explore Malaysia by combining attractive travel offers with the excitement of the lucky draw. With the campaign being extended to T. Nagar and Madurai, we hope to engage a wider audience and inspire more customers to consider Malaysia for their next holiday.”
Mr. Rajasankar, Managing Director, Smoke Hub Barbecue, said the restaurant’s diverse customer base provides an effective platform for consumer engagement.
“We are pleased to be part of this unique campaign with Tourism Malaysia and Holiday Star. Smoke Hub Barbecue welcomes a diverse mix of families and corporate customers, and the ‘Grill & Win’ concept gives our customers an opportunity to enjoy their dining experience while discovering an exciting travel opportunity. We are happy to support this initiative and bring the Malaysia holiday experience closer to our customers.”
The “Grill & Win” campaign further strengthens Tourism Malaysia’s consumer-facing promotional activities in Tamil Nadu under Visit Malaysia 2026–2027, while providing an innovative platform to showcase Malaysia as an attractive holiday destination through travel incentives, dining experiences and influencer engagement.
The launch event was attended by Mr. Hishamuddin Mustafa, Director, Tourism Malaysia Chennai, as Chief Guest; Mrs. Najmunnisa, Managing Director, Holiday Star Tours & Travel; Mr. Rajasankar, Managing Director, Smoke Hub Barbecue; and Mr. Bavin Bavithran, Actor/Influencer.
Prepared by:
Holiday Star Tours & Travel
