VBJ TO HOST ITS FIRST-EVER EXCLUSIVE JEWELLERY EXHIBITION IN METTUPALAYAM
~ A specially curated showcase of timeless gold, diamond, and solitaire collections ~
Mettupalayam, 18th June 2026: VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host its first-ever exclusive jewellery exhibition in Mettupalayam on 19th & 20th June at Hotel EMS Mayura, 212, Coimbatore Road, Mettupalayam – 641301. The two-day showcase will offer customers in and around the region a unique opportunity to experience VBJ’s celebrated collections without having to travel to larger cities.
The exhibition will feature a thoughtfully curated range of gold, diamond, and solitaire jewellery, including bridal collections, contemporary designs, necklaces, bangles, earrings, rings, lightweight jewellery, and statement creations. Each piece reflects VBJ’s legacy of design excellence, artistry, and timeless elegance, catering to both traditional and modern jewellery preferences.
Speaking about the exhibition, Mr. Amarendran Vummidi, Managing Partner, VBJ, said, “We are delighted to bring the VBJ experience to Mettupalayam for the very first time. Tamil Nadu has been an integral part of our 125-year journey, and we believe customers across the state deserve access to the finest jewellery collections and personalised service that define VBJ. We look forward to meeting customers in Mettupalayam and presenting designs that celebrate both heritage and contemporary aesthetics.”
Adding to this, Mr. Jithendra Vummidi, Managing Partner, VBJ, shared, “Jewellery preferences are evolving, with customers seeking pieces that are versatile, meaningful, and design-led. This exhibition has been curated to reflect these changing aspirations, offering everything from traditional bridal jewellery to contemporary creations that suit modern lifestyles.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Building on its 125-year legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road. The Mettupalayam exhibition reflects the same commitment to making VBJ’s heritage, design excellence, and personalised jewellery experience more accessible. The exhibition will remain open from 11 AM to 8 PM on both days.
About VBJ, Vummidi Bangaru Jewellers
VBJ, Vummidi Bangaru Jewellers is one of South India’s most trusted fine jewellery brands, offering exceptional value, diverse choices, and unmatched quality across diamond, gold, and silver jewellery. Established in 1900, VBJ has earned the trust of over five generations and continues to be a name synonymous with heritage and craftsmanship. With two flagship stores in Chennai (Anna Salai and Anna Nagar) and a global presence through its Dallas showroom opened in October 2023, VBJ blends legacy with modernity to serve a wide range of jewellery connoisseurs. VBJ’s digital presence through www.vummidi.com allows patrons to explore elaborate collections online, while its dedicated silverware vertical www.vbjsilver.com, showcases masterful creations crafted from pure silver. The brand also boasts an in-house Creative Center and state-of-the-art manufacturing facility, enabling the design and production of timeless, original pieces that reflect both artistic finesse and generational expertise.