THE ROYAL ENFIELD METEOR 350 GETS STRIKING NEW COLOURWAYS
● Inspired by the shades of the sky, the Meteor 350 cruiser, gets a stylish new palette of colourways in
the new Aurora range
● The new Aurora range will feature a gleaming new look with chrome finished parts, including
chrome-engine, spoke wheels with tube tyres, aluminium switch cubes and Tripper as standard |
Existing Fireball, Stellar and Supernova ranges gets new features as well
● Bookings open today at all authorised Royal Enfield stores
Chennai, October 11, 2023: Royal Enfield, the global leader in the mid-size (250cc-750cc) motorcycle segment,
announced the launch of a new range of features and colourways on the globally awarded easy cruising motorcycle,
the Meteor 350. Inspired by the colours of the sky and the horizon, the Meteor 350 will now get a new range,
Aurora, in addition to the existing Fireball, Stellar and Supernova variants. The newly refreshed Meteor 350 range
will appeal to those who yearn for less city and more horizon, offering the riders an opportunity to elevate their view
and embark on unforgettable journeys inspired by the ever-changing shades of the sky.
Positioned between the Stellar and Supernova, the Meteor 350 Aurora offers a stunning new range of colourways in
the Aurora Blue, Aurora Green and Aurora Black, complementing the nature and character of the easy cruiser. The
new Aurora range comes with a unique blend of retro-inspired elements such as the spoke wheels, tube tyres,
chrome-finish parts including engine, exhaust system and components, and features like deluxe touring seat, Tripper
navigation, LED headlamps, and aluminium switch cubes. With the addition of this new variant, the Meteor 350
promises to appeal to those customers who are looking for a retro-looking ‘easy cruiser’ from Royal Enfield.
Speaking about the new range and enhancements on the Meteor 350, B Govindarajan, CEO – Royal Enfield said, “As
we reflect on the remarkable success of the Meteor 350 in India and international markets it is evident that the
Meteor has struck a chord with many long distance riders and motorcycling enthusiasts. Its dynamic cruising ability
and dependable performance have resonated deeply with our riders. The Aurora range is a result of our constant
interactions with our community of riders, where we witnessed a strong inclination towards retro-inspired cruisers.
The new colourways and features are sure to elevate the pleasure of pure retro-cruising among our customers.”
Alongside the launch of the new variant in Aurora, the existing ranges of Fireball, Stellar and Supernova also get new
features and updates. The top-of-the-line Supernova range now gets a notch higher, with LED headlamp and
aluminium switch cubes along with other premium elements and features. The Stellar range now gets the Tripper
navigation device as a standard fitment and the Fireball comes with an elegant Black as the standard stock colour.
One can opt for their preferred accessory for the Meteor 350 from a range of bespoke Genuine Motorcycle
Accessories available through the MIY modulator as well.
Cruising high in its third year since launch, the Royal Enfield Meteor 350 enjoys love and admiration amongst
motorcycle enthusiasts across the globe. The Meteor 350 offers a super smooth and refined ride, in and around
cityscapes or on that longer cruise out of town. The Meteor 350 has upped the game for Royal Enfield and set new
benchmarks in the mid-size motorcycle segment. It has amassed a strong community of over 3 lakhs riders across
the globe and is one of the popular selling cruisers in its category in the country, making rapid inroads into tier-1 and
tier 2 cities, apart from the metros. Sold in more than 60 countries, the Meteor 350 is recognized as a thoroughbred
easy cruiser by motorcycle experts and has won many accolades across the globe, including the prestigious ‘IMOTY
2021’.
Attractively priced, the new Meteor 350 Aurora variant comes at a price tag of INR 219,900. The Fireball vari
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From
its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the
growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a
vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes the stylish Hunter 350, the timeless Classic 350, the Meteor 350 cruiser, the 650 parallel
twin motorcycles – New Super Meteor 650, Interceptor 650 and Continental GT 650. The adventure motorcycles – Himalayan
adventure tourer and the Scram 411 ADV Crossover, and the iconic Bullet 350. Riders and a passionate community are fostered
with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of
thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and
highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through more than 2,050 stores across all major cities and towns in
India and through nearly 1,150+ touchpoints in more than 60 countries around the globe. Royal Enfield also has two world-class
technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s two state-of-the-art production facilities are
located at Oragadam and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has five modern CKD assembly facilities
in Nepal, Brazil, Thailand, Argentina and Colombia. With more than 35% CAGR for the last 5 years, Royal Enfield is the leader in