Nutella® makes 60 years of smiles more memorable with Limited 11 Iconic Persona Jars
Nutella® nurtures emotional bonds with all generations and diverse personalities, who choose Nutella to brighten up their day.
Chennai: Nutella®, the hazelnut cocoa spread, has been bringing smiles to the faces of millions of consumers globally for 60 years now and has evolved into a household name. To take the celebrations of its 60th year a notch higher, Nutella® wants to celebrate the power of smiles, simply because the more you practice, the more they spread. A celebrative line of 11 delightful limited-edition jars has been unveiled on this occasion, to nurture the emotional bonding with all generations and diverse personalities.
Each jar in the limited-edition collection represents a character recognizable amongst our friends, family or even ourselves. The 11 iconic Persona jars aim to share smiles among our loved ones and are uniquely labelled, representing different facets of consumers’ personalities like The Captain, The Best Friend, The Photo Maker, The Pet Lover, The Boss, The Fashion Icon, The Chef, The Explorer, The Superhero, The Rockstar and The No. 1 Fan. These limited-edition jars will be available across India.
To mark the launch of these limited-edition jars, Nutella has unveiled a series of digital films with brand endorser, Bollywood actor Ranveer Singh. Through the films, Ranveer asks viewers to spread smiles while showcasing all the 11 iconic jars, resonating the jar labels to himself and his loved ones. For instance, he relates himself as ‘The Fashion Icon ‘and ‘The Rockstar’, his mom as ‘The Chef’ and dedicates ‘The No.1 Fan’ jar to all his followers. He also encourages the audience to scan the QR code on the jars, where they can stand a chance to win an exclusive Nutella jumper and can dedicate a virtual jar with a message to their loved ones.
As part of the new campaign, Nutella® has launched an exciting on-pack promo. Consumers can scan the QR code on the lid of the jar, which will lead them to the website Nutella.com, where they can enter the contest and choose an Iconic Jar that most accurately represents their persona. 200 lucky winners will receive an exclusive Nutella 60 Years Jumper, and nearly 2000 lucky winners will receive exciting vouchers. Via the QR code, consumers can customize a virtual jar to write a message to a loved one also.
Zoher Kapuswala, Marketing Head, Nutella, Ferrero India, states: For 60 years, Nutella® has been a part of millions of households, spreading smiles and creating cherished memories. Through the campaign, we continue to celebrate ‘60 years of Nutella”, by inspiring our consumers to gift the most relevant jar to their loved ones or even themselves. These limited-edition iconic persona jars will instantly remind us of someone in our life who represents a persona and will create for a spontaneous gifting moment…thereby spreading smiles.
Instagram – https://www.instagram.com/reel/C4ucXKRoaZv/
YouTube – https://youtu.be/zmXO0XJGU9s?si=L5GJq2H2lETxBrtP
Facebook – https://fb.watch/qWeUZs2oyX/
About NUTELLA®
Nutella® was born in 1964. The unique hazelnut spread with cocoa that millions of people around the world love, is made by Ferrero with a meticulous selection of quality ingredients, care and passion into every step of its production. Today, Nutella® is available in around 170 countries worldwide and with its unique taste has created a range of products that you can enjoy across different occasions, from Nutella B-ready to Nutella Biscuits, from Nutella Muffin to Nutella Croissant.
In 2024, it is celebrating 60 years of spreading smiles though passion, creativity, and innovation.
For more information visit www.nutella.com
About Ferrero Group
Ferrero began its journey as a pastry shop in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with much loved brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved products including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®.
About 47,000 employees are passionate about helping people celebrate life’s special moments. The Ferrero Group’s family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.
For more information, please visit www.Ferrero.com
About Ferrero India:
Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega-status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi and Kolkata with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®.
The ‘Kinder Joy of Moving’ (KJOM) program, Pietro Ferrero Kindergarten (Baramati), Anganwadis (Baramati) and the 3MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India.
Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; The Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award, 10th CSR Award – Adding Value to local Communities and Confederation of Indian Industry (CII) Award for Commitment to Food Safety.
