A FIRST-OF-ITS-KIND TMT BAR UNVEILED BY ARS GROUP FOR THE RETAIL, SEGMENT
Chennai, Tamil Nadu, 18 March 2024: ARS Group, India’s leading TMT Bar manufacturers headquartered in Chennai, today launched their newest product, ARS CRS 550D. This new product is designed to be highly corrosion and earthquake resistant for all constructions. The product truly stands out since its Ductility component is also optimal, which has so far never been achieved by any product introduced in the retail market.
The group made heads turn in the construction sector when their marketing and advertising leveraged the fact that people were buying steel without really knowing the quality of the products. Their ‘know the truth’ campaign resonated well with the market and there has been a general shift in outlook towards the purchase of TMT Bars. As a first, the group provided QR codes in their products so that people could scan and see that the TMT Bars had all the ingredients in the right proportions and met all the standards required. Further, the group also invested in moblie testing labs with a spectrometer so that they could test steel at the consumer’s site itself. These tech-vans are reportedly the first of its kind in india,
In July 2023, the Group undertook a campaign across South India with the tech- vans to create public awareness about TMT bars. During this campaign the tech vans covered more than 2,34,223kms, carried out 28,770 tests absolutely free of cost and created awareness among 1,80,000 people on how to select suitable TMT bars for their constructions. ARS conducts these tests worth more than 4 crore rupees free of cost to the public Currently 13 state-of-the-art spectrometer equipped tech-vans are touring South India.
Kumar Bhatia, Founder & Managing Director, ARS Group said for there is a growing tendency for the general Managing hose cheaper motericists: horr construction needs. Lack of awarene public to the construction materiassumer availability of quality materials and finan abare the foctors behind such crudity trends. The unaware consumer falls in thece de trap and purchases inferior quality materials obviously at a lower pricthe price adversely effects the life of the construction. As public support for our initiative continues to grow, we are planning to involve 12 more technical ethic les in this campaign by March 2025.
Talking about ARS CRS SSDD, Mr. Bhatia said, “Our road campaign while creating public awareness, also gave us better insights into customer demand. ARS CRS 5500 is the result of the insights garnered from the campaign. While products of this specification already exist in the market, they are used only for large-scale constructions due to high costs. However, we are bringing this into the market ot affordable costs so that retail buyers can create sustainable constructions that are suitable for future environments”.
Mr.Moorthy, Technical Director, ARS Group said, “The doto collected on our campaign provided us with sharp sectorial insights. The public not only chose low- quality products because of low prices, but also sometimes bought sub-standard products paying a premium. In our tests conducted with samples from the market, 8 out of 10 samples failed due to Sulphur and Phosphorus content, which we found to be the main cause of corrosion. ARS Technical team has collected the TDS level of ground water in various points in Chennal and across South India, the results shows alarming level of increase in TDS content ranging from 800ppm to 10,000ppm which is not suitable for any construction needs. Increasing levels of chloride ion in water used for construction was also a contributing factor to accelerate corrosion. Further the tests also reveals the prevailing conditions in construction across the length and breadth of the country, the initiation of corrosion in the structure happens within 10 years from the birth of the structure. From the coastal areas, up to a distance of about 60 km, quicker building erosion is a reality. Besides, Chennai metropolitan area is now Iisted seismic zone3
Bpatesult of such foctors, we are confident that the new ARS CRS 550D will have o positive impact on the construction needs of the public”
About ARS Group:
The ARS Group has been a reputed name in TMT bars with one of the largest integrated steel plants in india located at Gummidipoondi, Thiruvallurd 14001 Cemil Nadu. The state-of-the-art production facility is ISO 9001 and 14001 Certified. The group has been manufactunng mild steel billets for over three decades and TMT Bars for around two decades. The TMT bars manufactured by the group are certified by SGS, a Swiss multinational company which inspects, verifies, and tests each consignment before deployment. The group has won various prestigious awards over the years, which hallmark their efforts in stringent quality standards.
Key Notes:
Based on the insights gained from our “Know the Truth” awareness campaign, ARS CRS 550D is tailored to meet the needs of the public.” Mr. Ashwani Kumar Bhatia, Founder & MD, ARS Group
- ARS’ state of the art spectrometer-equipped TMT bar testing tech-vans
covered 2,34,223kms across South India.
1,80,000 people have participated in the TMT Bar awareness demonstration
campaign.
28,770 Samples were tested during the awareness drive. INR 4.32 crores
worth tests were done free of cost to create awareness among TMT buye
- ARS plans to add 12 more tech-vans for awareness campaign since th has been an overwhelming response from the public.