Tamil Nadu strengthens the regulatory aspects with a monitoring mechanism for direct selling
Chennai, Feb 22 ( The Tomil Nadu governmment, considering the significance of the direct selling industry’s core strength in creating self-employment, skill development opportunities and socio- economic growth at the grass-roots levels, has set up a monitoring authority for direct selling entities in the state, the Indian Direct Selling Association (IDSA) shared with the media persons in a function organised here on Thursday, The authority, while strengthening the existing regulatory framework for the industry’s workings and ensuring transparency, will also be a redressal forum for complaints of the consumers and to protect their interests. It will also be empowered with stringent provisions that the fly-by-night companies, anyway, do not make fall pray and defraud the people of their hard carnings The IOSA the IDSA
further added
Elaborating on the industry, which also provides a level playing field for individuals, local artisans, and small businesses to connect directly with consumers, particularly in the rural areas of the country. the IDSA said that based on the year 2021-22. the state continued to be the second-top direct selling market aller Karnataka in the southern region, with a business of over Rs 514 crore. The industry provided self-employment to ever 1.9 lakh th micro-en entrepreneurs, with over 81 thousand of them being women in the state and is poised to cross Rs 600 crore in business during the current fiscal year with a CAGR of over 11 percent The industry, dextry, while contributing to the state exchequer of about 90 crore by way of taxes, also has over 2.7 percent share in the overall national sales, which stood at over Rs 19,000 crore in year 2021- 22, the IDSA shared.
Mr. Vivek Katoch, Chairman, IDSA, while welcoming the e decision, expressed his gratitude to the state government for setting up the monitoring mechanism. He said, “Tamil Nadu continues to be among the key and priority markets for the direct selling industry in the southern region. The growth figures clearly reflect that at the direct selling industry in n the state is poised for new horizons, reaffirming the relentless hard work of direct sellers in the state. “The industry has provided sustainable self-employment and micro-entrepreneurship opportunities.
for nearly 84 lakh Indians and has demonstrated consistent and sustained growth with a CAGR of about 15 percent over the period of the last four years. The 19 member companies of IDSA can confidently lay claim in successfully protecting consumer interests as well as those of over 1.9 lakh direct sellers in the state, adds Katoch.
He said that in the centre, the Ministry of Consumer Affains, through the Consumer Protection (Direct Selling) Rules 2021, has brought regulatory clarity to the operations of the direct selling entities and to protect consumers. So far, eight states, including Tamil Nadu, have set up monitoring committees in their respective states in compliance with the p provisions of the Rules. The other states are also following suit.
On this occasion, about 14 women entrepreneurs, who have excelled in the field of direct selling with respective companies, were also honoured Mr. Rajat Banerji, Secretary, IDSA were among the other dignitaries present on the occavion.
About IDSAT The Indian Direct Selling Association IDSA is an autonomon, self-regulatory body for the direct selling
industry in India. The association acts as an interface between the industry and policy-making between the industry and policy-making bodies of the goverionent, facilitaring the cause of the direct selling industry in India. IDSA strives to create and further an covironment conducive to the growth of the direct selling industry in India, partnering with industry and government alike through advisory and consultative activities. IDSA catalyses change by working closely with