Ujjivan Small Finance Bank Sets a World Record with a Grand Pookalam Depicting Kerala’s Cultural and Art Heritage
Chennai – As part of Ujjivan Small Finance Bank’s Onam celebration, a larger-than-life Pookalam, the traditional art form of Kerala, extending over 2450+ sq. ft. was meticulously created in a remarkable display of cultural pride and creativity. The magnificent floral design earned a coveted place in the prestigious World Book of Records for constructing the world’s largest Pookalam. More than 150+ Ujjivan SFB’s customers voluntarily participated in creating the largest Pookalam at Kochi Gymkhana. The awe-inspiring floral pattern depicting the map of Kerala State embodies the state’s rich traditions and symbolises its cultural and artistic significance.
Approximately 1000 kilograms (1 Ton) of flowers were used to construct an exceptional Pookalam by close to 05 skilled artisans and experts. The goal was to highlight the region’s rich traditions and natural beauty while dazzling the viewer with an intricate arrangement of vibrant flowers and stunning designs. The record was verified and conferred by the official representatives from the World Book of Records at the event site. The provisional certificate was bestowed to Mr. Ittira Davis (Managing Director & Chief Executive Officer) and Mr. Lakshman Velayutham (Chief Marketing Officer) of Ujjivan Small Finance Bank by Mr. Rajesh Shukla and Dr. Rajeev Shrivastav officials of WBR along with dignitaries.
Below are the captions for the photos.
Photo 1 – “Symbolizing achievement and heritage, Ujjivan SFB’s MD & CEO, Mr. Ittira Davis, and CMO, Mr. Lakshman V, proudly accept the London World Book of Records certificate. The colossal Pookalam, an artful map of Kerala, radiates cultural pride and innovation. A tribute to tradition and distinction, etching Ujjivan SFB’s name in global acclaim.”
Photo 2 – “Ujjivan SFB’s creativity blossoms on a grand scale as they craft a larger-than-life Pookalam extending over 2450+ sq. ft., securing an esteemed spot in the London World Book of Records. A mesmerizing blend of tradition and innovation, their achievement inspires awe and admiration worldwide. A floral masterpiece that redefines artistry.”
Photo 3 – “Joy knows no bounds as Ujjivan SFB unites to create the world’s largest Pookalam of 2450+ sq. ft.. Vivek Nair, Circle Business Head TN & Kerala, Ujjivan SFB, Mr. Lakshman V, CMO, Ujjivan SFB, Mr. Tinu Yohannan, Former Indian Cricketer for Kerala, Mr. Ittira Davis, MD & CEO, Ujjivan SFB, Mr. Rakesh Shukla and Dr. Rajeev Srivastav officials of WBR stand tall in front of the vibrant tapestry of culture and camaraderie, this monumental floral artwork ignites the spirit of unity and festivity.”