Phoenix Marketcity hosts ‘Grammiya Kalaivizha’ in collaboration with NGO Raindropss Foundation
· Energetic folk performances and activities in the midst of Goodwill ambassador A.R.Raihanah for students of shelter homes and communities.
Chennai, January 9, 2023: Giving a strong boost to promote and uplift the folk culture of Tamil Nadu, Phoenix Marketcity hosted Grammiya Kalaivizha, an annual fest by Ranidropps Charity Foundation comprising of a series of folk activities for students from shelter homes and communities. Legendary music composer and Oscar winner, A.R Rahman’ sister A.R.Raihana who is the foundation’s Goodwill Ambassador cheered the artists with her motivating words. Notable playback singers and folk artists Kedakuzhi Mariammal, Antony Dasan, Maghizhini Manimaram, Mahalingam, Mathichiyam Bala and others were also present for this annual communal Pongal fest. More than 250 kids and elders from various shelter homes and communities participated with an interesting line-up of folk activities like Kili Joshiam, Kai Raegai, Javvu Mittai, Pot-making, Karagattam, Oyilattam, Poikaal Kudhirai , Rattinam and other live Pongal performances.
Mr.Arvind Jayabal, Founder and Trustee, Raindropss Charity Foundation said; “We are very delighted to celebrate our annual fest of folk arts activities at Pheonix Marketcity and would like to thank them immensely for their support in successfully rolling out this year’s Grammiya Kalaivizha. We always believe that folk art tradition is a pride and a very precious asset for the cultural identity of Tamil Nadu and wish to enlighten this tradition by promoting it in the mainstream space. We are greatly thankful to all the folk artists and students from shelter homes who have been truly instrumental in being the real driving force behind organizing this annual fest of folk activities. “
Commenting about the association, Mr. Sabari Nair, Centre Director of Phoenix Marketcity & Palladium, Chennai, said “We are honored to partner with Raindropss Foundation and roll out this year’s Grammiya Kalaivizha. The unique ambience we provide at the Phoenix with the warm and frenzy crowd is an excellent platform to revive Tamil Nadu’s folk arts and culture. We are extremely glad of the CSR event becoming a huge success and thoroughly pleased with the students from the shelter homes having a memorable gala evening.”
Providing a strong fillip to the slowly- dying tradition of folk arts culture, the interesting fest before the Pongal weekend had multiple events and energetic performances by the passionate and enthusiastic folk artists entertaining and engrossing the students and onlookers on Sunday evening at Pheonix Marketcity
About Phoenix Marketcity: A premier destination for luxury lifestyle, it provides guests a variety of opulent options. Phoenix continues to be the destination for the most affluent and sophisticated residents of the city as well as expats thanks to its truly international appearance and feel, elegantly decorated interiors, and the best of food, fashion, and entertainment from across the world. The mall provides Chennai with the most extensive and appealing lifestyle shopping experience. The stores represent a comprehensive mix of international, national, and regional luxury brands. Phoenix Marketcity in Chennai is more than simply a mall; it’s a confluence of fascinating cultures, lovely clothes, and high-end couture. A city within a city, in an urban setting with coexisting shopping, entertainment, and leisure options. Palladium Chennai connotes high-end, luxurious shopping, an upscale shopping mall. The complex makes a bold design statement in the Chennai landscape thanks to its distinctive architecture. The opulent Palladium sprawl is home to a mix of retail and lifestyle businesses, with close to 70 retailers. The mall is home to a variety of cafes, fine dining restaurants, and salons in addition to premium labels and high fashion companies, making it the only of its kind for luxury retail in India.
About Raindropss Charity Foundation
Raindropss Charity Foundation is a social organization located in Chennai. It was founded in 2011 by Aravind Jayabal, 2021 Best Youth Award winner for Social Work from the Government of Tamilnadu. The notable projects of Raindropss are Educate A Child – ongoing project to support education for kids,Reach the Beach – a signature initiative to support for persons with disabilities to reach the shore, Medical Wing- 24X7 Blood support for the needy, Feed the Needy – Serving food for the roadside, street living people, Ramp For A Cause – A ramp specially for the less privileged kids of homes to boost their self-confidence, Dream & Fly High – initiative to fulfill the dreams of kids to fly on an aircraft, Also, concentrates mainly on delivering social awareness messages to the public in the form of short movies and theme songs through entertainment and media.Raindropss is the first organization in India to spread social awareness messages to the public through theme songs and short films also holding world record in Guinness Book of World Records, Asia and India Book of Records. Playback singer, Producer and Music director A.R.Raihanah (A.R.Rahman’s sister) is the goodwill ambassador of Raindropss.