Kia records segment’s highest first-day bookings with 13,424 pre-orders of the New Seltos
- 1,973 pre-bookings were done by K-Code, an industry-first program
Chennai: The most-anticipated launch of the year, New Seltos has recorded the segment’s highest first-day bookings with 13,424 pre-orders within 24 hours. Out of these, 1,973 bookings were done using the K-Code which was a special program to expand the Seltos community by giving existing Seltos owners special access to unlock a world of high-priority delivery for the new potential buyers. Kia has set a new segment-best record with these bookings as it surpassed first-day booking numbers for recent launches done in the mid-SUV segment. The outgoing Seltos has emerged as one of the core brands for Kia India, contributing over 50% to its overall business with sales of over 5 lakh units.
The bookings for the new Kia Seltos commenced only on July 14, 2023, and were made available to customers through the official Kia India website, as well as authorized Kia dealerships across the country. Prospective buyers secured their bookings by paying an initial amount of INR 25,000.
Tae-Jin Park, Managing Director and CEO, Kia India, “It is an extremely proud moment for us to see the New Seltos taking forward the winning legacy of the outgoing Seltos. We are confident that the New Seltos will reinvent and grow the mid-SUV segment further. Whether its design language, segment-first, and segment-best features, Seltos continues to set newer benchmarks for the industry. Building upon the tremendous success of our K-Code initiative, we are actively exploring the possibility of extending this groundbreaking program to our future launches as well. “
The Kia Seltos has quickly established itself as an aspirational vehicle in the Indian market, setting new benchmarks for SUVs. The extraordinary response to its launch and the remarkable booking numbers on the very first day reaffirm Kia India’s commitment to delivering exceptional products that resonate with Indian customers.
About – Kia India
In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of approximately 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched five vehicles for the Indian market – the Seltos, the Carnival, the Sonet, the Carens, and the EV6. Kia India has completed over 8.89 lakh dispatches from its Anantapur plant, including 7 lakh domestic sales and over 2 lakh exports. With over 3 lakh connected cars on Indian roads, it is among the connected Car leaders in the country. The brand has a widespread network of 432 touchpoints across 213 cities and is focused on strengthening its footprints across the country.
About – Kia Corporation
Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.
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