Complan deepens relevance with a new generation; launches ‘India ka Complan Boy’ to celebrate Vaibhav Sooryavanshi
- The campaign brings Complan’s iconic ‘Complan Boy’ legacy into the present through one of India’s youngest cricketing achievers.
- Aims to connect with evolving aspirations and lifestyles of a new generation through a contemporary expression of the brand’s ‘Thoda Plan, ThodaComplan’ philosophy.
DVC Link:https://www.youtube.com/watch?v=mAB5WnDVitY
Chennai: Complan, the nutrition drink brand from Zydus Wellness, has unveiled its latest campaign, ‘India ka Complan Boy’, featuring its brand ambassador and India’s young cricket sensation Vaibhav Sooryavanshi. With this campaign, Complan seeks to strengthen its contemporary relevance while building on an iconic brand legacythrough the extraordinary story of a prodigy whose dreams, discipline and determination have taken him to the national stage.
By bringing together a familiar equity and a new-generation achiever, the campaign aims to deepen the brand’s connection with a new generation of families. For decades, the ‘Complan Boy’ has been synonymous with children who dream big and families who support those dreams. As children’s lives and aspirations evolve, Complan sees an opportunity to make this equity relevant in a new cultural context and reinforce Complan’s role as a trusted nutrition partner for children. The new campaign shifts the conversation from an iconic advertising character to a real-life young achiever through Vaibhav’s extraordinary journey to demonstrate what the Complan Boy stands for today.
At just 15, Vaibhav became the youngest cricketer to debut for India in international cricket, surpassing Sachin Tendulkar’s long-standing record. He has continued to make his mark on the international stage, including scoring his maiden T20 half-century against Zimbabwe in July. His rapid rise and relentless preparation make him a powerful representation of the new-age‘India ka Complan Boy’.
Speaking about the campaign, Tarun Arora, CEO and Whole Time Director, Zydus Wellness, said, “Brands stay relevant when they continue to evolve with the people they serve. At Complan, we have a distinctive legacy of celebrating children who dream big, and today’s generation is dreaming in new and different ways. Vaibhav represents that evolution beautifully. His journey is a story of ambition, preparation, perseverance, and family support. These values have always been at the heart of Complan. With ‘India ka Complan Boy’we are refreshing a much-loved brand equity and bringing it into the lives of a new generation in a way that feels authentic to them.”
At the heart of the campaign is Complan’s‘Thoda Plan, Thoda Complan’ philosophy and the belief that big dreams are realised through everyday preparation, discipline, family support, and the right nutrition.
For Vaibhav Sooryavanshi, the association marks a full-circle moment. “Playing in the IPL and getting the opportunity to represent India at such a young age is something I feel very grateful for. I know I still have a long way to go and a lot to learn. Whatever I have achieved so far has only been possible because of the support of my family, coaches, and teammates. We are three brothers who have grown up with Complan in the house, so becoming ‘India ka Complan Boy’ feels really special. I hope it encourages other children to dream big, work hard, and always remain grounded,” he said.
The campaign is led by a digital film that captures defining moments from Vaibhav’s journey, from his hours of preparation to the milestones and records that have made him a national cricketing sensation. While celebrating his success, the filmreinforces the idea that extraordinary achievements are built through everyday effort.
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