BharatBenz partners with iQuippo to provide digitalized
solutions to its pre-owned CV customers
Chennai – Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the subsidiary of Daimler Truck
AG (“Daimler Truck”), today announced a strategic partnership with iQuippo to offer digitalized
solution for customers of pre-owned BharatBenz commercial vehicles. iQuippo is India’s leading
physical and digital marketplace for preowned vehicle sales with evaluation and funding options.
This collaboration will provide value-added support to BharatBenz customers to exchange their
used vehicles with lesser turnaround time, gain a better resale value and enjoy hassle-free
processes.
Through this partnership BharatBenz is looking at harnessing iQuippo’s physical and digital
expertise ensuring customers receive clear and trustworthy data, along with a comprehensive
suite of tools and resources essential for making well-informed decisions throughout the entire
lifespan of their commercial vehicles.
Sreeram Venkateswaran, President and Chief Business Officer, Domestic Sales and
Customer Service, Daimler India Commercial Vehicles said, “Our pre-owned business
initiatives BharatBenz Exchange and BharatBenz Certified, which offer customers new truck
exchange and pre-owned truck purchase, respectively, account for 15% of our overall sales per
year. In addition to new truck and bus sales, our pre-owned business initiatives are not just
significant for our operations but also provide aspiring customers the opportunity to own safe
and reliable BharatBenz commercial vehicles throughout their lifecycle. To digitalize our preowned truck business and make it more easily accessible, offer more value-added services and
simplify procedures, we have partnered with iQuippo to digitalize the business experience for
our customers. We are confident that our partnership with iQuippo’s proven digital tools will
ensure BharatBenz is an easy reach for aspiring customers.”
Speaking on the development, Somnath Bhattacharjee, Executive Director, iQuippo
Services Limited, stated, “We are delighted to host India’s most reputed CV brand, BharatBenz
on our platform. Our digital platform is tried and tested by many brands in the
equipment industry and their customers have benefitted by what we offer. We look forward to
providing a seamless digital experience that adds value to the lifecycle of BharatBenz trucks
that are renowned for their durability, safety, comfort and total cost of ownership. “
iQuippo, India’s premier physical and digital marketplace for construction equipment
businesses offers a range of unique features and benefits for their clients. With comprehensive
evaluation and funding options, iQuippo simplifies and streamlines the process of selling and
buying preowned commercial vehicles. Their expertise in digital solutions aligns perfectly with
BharatBenz’s commitment to innovation and customer-centricity.
BharatBenz’s highly durable trucks are a lucrative business proposition for customers who wish
to buy pre-owned trucks. Nearly 2000 BharatBenz trucks have been driven for over a million
kilometers each and are still serving customers across India. This kind of durability and reliability
are built into the engineering and design of BharatBenz trucks before they are retailed thereby
becoming as aspiration for a section of customers who would prefer adding pre-owned
BharatBenz trucks to their fleets. To enable this, DICV introduced the BharatBenz Exchange
program in 2020 to offer a credible opportunity to Indian customers for buying a BharatBenz in
exchange for any other used truck. BharatBenz Certified was a subsequent program that was
introduced in 2022 andwhich offers aspiring customers pre-owned and refurbished BharatBenz