MG Motor India’s “Drive Her Back” initiative empowers women to pursue their dreams after a career break
The program encourages qualified and experienced women to resume their careers after a minimum 6-months long break through inclusive work opportunities
Chennai: 3rd May 2023: MG Motor India, a British automobile brand with a 99-year-old legacy, today, onboarded candidates for the 4th edition of ‘Drive Her Back’; an initiative aimed to empower women to re-establish their careers after a break. The first-of-its-kind program offers women equal and inclusive professional opportunities within diverse verticals of the company. Providing a dignified platform for women from differentiated backgrounds and communities to resume their careers, season 4 is also set to benefit the spouses of MG Motor’s current employees.
Under this unique initiative, women are provided coaching and internal mentoring to ensure their seamless adaptation to the corporate environment. The program also includes valuable networking opportunities and professional development for all candidates. Season 3 of the ‘Drive Her Back’ initiative culminated with over 1,500 applications, empowering over 60 women to kickstart their careers in their respective fields at MG Motor.
Commenting on the 4th season of the Drive Her Back initiative, Mr. Yeshwinder Patial, Senior Director Human Resources, MG Motor India said, “As a brand committed to inclusivity, MG Motor believes in creating a diverse and talented workforce where every employee has access to equal opportunities. The 4th season of the ‘Drive Her Back’ initiative is a testament to our commitment to empowering women and promoting gender diversity at the company. Through such initiatives, we aim to create a highly skilled pool of women who can contribute meaningfully to our organization and the industry at large”.
A large number of women in India drop out of the corporate workforce for a number of reasons. Returning to work after a break still remains a challenge for many women employees as they often face difficulty bagging lucrative job opportunities due to their gap years.
About MG Motor India
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 99 years.
MG Motor India’s state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,25,000 vehicles and 3,000 employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the cutting-edge automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster and MG Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology.
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For more information please contact:
MG Motor India
Rahul Mathur- rahul.mathur@mgmotor.co.in
Saadia Khan- saadia.khan@mgmotor.co.in
Ruder Finn India
Kanika Bansal- bansalk@ruderfinnasia.com
Nimmi Bhandar – bhandarn@ruderfinnasia.com
