QUAKER OATS BRINGS FIRST-OF-ITS-KIND FOOD FLAVOUR INNOVATION
IN OATS CATEGORY TO INDIA
Launches Quaker Oats with Flavour Mix – ‘Made for India’ innovation bringing plain oats with 2 different flavours – Homestyle Masala and Tangy Tomato – in a pack
Chennai, 15March, 2021:Bringing variety to breakfast, Quaker ® India, one of India’s leading brands in the oats segment, has launched first-of-its-kind food flavour innovation – Quaker® Oats with Flavour Mix. Theunique‘Made for India’ innovationbrings plain oatswith 2 different flavours – Homestyle Masala and Tangy Tomato –inone packto offer consumerstastyand convenient ways to consumeoats.
Consumers, especially millennials, today are increasingly adopting ‘mindful eating’ as they seek nutritious and versatile food options without compromising on taste. With people spending more time indoors over the last few months, food and nutrition have become an even bigger priority, with consumers focusing on ingredients, nutritional value, etc. In this context, breakfast – the first meal of the day – has become an important ritual for many people, especially youngsters, as it helps them power through the day. What they are looking for are options that are nutritious, yet tasty and easy to prepare.
Asper a recent research study, millennials prefer‘savoury’ optionsfor breakfast and over 90% sales of the Oats market is dominated by ‘masala’ and ‘tomato’ flavours.Millennials are also looking forvariety in breakfast along with additions of various suggested accompaniments or garnishes that can be used at their own will.Tapping into this consumer preferenceand accelerating the food flavour innovation, Quaker Oats with Flavour Mix allowsconsumers towhip up a quick and easy to make tasty oat-a-licious meal.
With Quaker® Oats with Flavour Mix, consumers can now enjoyoats in a ‘masaledar’ or ‘tangy’way or simply add their own twist of taste to it.This gives consumers the liberty tomake Quaker® Oats tasty and new every day.
Commenting on the launch, Sonam Vij, Associate Director and Brand Head- Quaker, PepsiCo India said, “As one of the leading brands in the category, we at Quaker Oats follow an innovation-first approach and are determined to deliver on consumers’ preference for nutritious yet tasty breakfast options. After extensive research, we have introduced Quaker Oats with Flavour Mix, giving consumers the opportunity to harness the power of oats in a tasty and indulgent manner. Consumers can now use the delicious ‘Homestyle Masala’ and ‘Tangy Tomato’ flavour sachets that come along with their favourite Quaker Oats to whip up a tasty preparation of their choice. We hope that with the launch of our latest offering, consumers will enjoy Quaker Oats in a new way, everyday.”
Priced at INR 49,Quaker® Oats with Flavour Mix (200gm), which serves 4, is available on leading retail and e-commerce platforms across India. A 360-degree campaign will be launched by the brand for the flavour innovation.
***
About Quaker:
Quaker Oats was launched in India in 2006. The brand Quaker is more than 140 years old and is a world leader in the oatmeal segment. Quaker Oats is a 100% wholegrain and natural source of carbohydrates and dietary fibre. It has unique soluble fibre called βeta Glucan, which is scientifically proven to help reduce cholesterol (cholesterol is a risk factor for heart diseases). In India, Quaker Oats are also available in variants such as Quaker Plain Oats, Quaker Oats Multigrainand Quaker Oats with Flavour Mix
About PepsiCo India
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, LAY’S, Kurkure, Tropicana 100%, Gatorade and Quaker. In less than two decades, the company has been able to organically grow eight brands, each of which generate Rs. 1000 crores or more in estimated annual retail sales and are household names, trusted across the country. PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
