ROYAL ENFIELD’S ‘ART OF MOTORCYCLING’ GOES GLOBAL WITH THE INTRODUCTION OF NFTs
Delhi, September 21, 2022: Royal Enfield, the world’s oldest motorcycle brand in continuous production, today announced the launch of its NFTs featuring ten winning artworks from its ‘Art Of Motorcycling’ (AOM) programme. While art has been an intrinsic part of the Royal Enfield culture where motorcycling is a form of self-expression, ‘Art of Motorcycling’ has grown to become a movement on its own. Pursuing the brand’s relentless quest for pure design, art and passion, Royal Enfield is now ready to take #ArtOfMotorcycling global by introducing an exclusive NFT collection.
Art Of Motorcycling as a platform has enabled riders and non-riders to delineate their love for motorcycling. Ten exclusive NFTs of the winning designs from the last two seasons are being introduced as NFTs to further encourage the riding community to express their art globally through a digital medium.
Speaking about this unique campaign, Puneet Sood, Global Head of Apparel Business at Royal Enfield said, “Art Of Motorcycling is intended to give designers, artists, illustrators and motorcycling enthusiasts a platform to illustrate their love for motorcycling. We are extremely proud to take this to the next level in the digital space, as we announce the launch of Royal Enfield’s first-ever NFTs to encourage this ever-growing community scale to new heights. With this launch, art created by our community can now be appreciated globally. Our first set of NFTs will feature winning artworks from the past two seasons of Art Of Motorcycling, proceeds from the sales of which go to the artists directly.”
Royal Enfield will be listing ten digital collectables, priced at INR 15,000 each, in an Ethereum-based NFT marketplace ‘Foundation’ which is a globally-trusted platform. The NFTs are accessible to anyone across the globe, post registration on the platform.
More details can be accessed at store.royalenfield.com/art/nft
With increasing global interest in digital assets given its greater utility, the community element of NFTs is likely to grow, giving more opportunities to connect.
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, Scram 411 and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes. A division of Eicher Motors Limited, Royal Enfield operates through 921 large format dealerships and 638 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centres, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market
