MG celebrates its centenary year; launches ‘100-Year Limited Edition’ in India
Introduces special ‘Evergreen’ Colour to honour MG’s legacy inspired by the British Racing Green.
Gurugram, May 10, 2024: MG (Morris Garages), a British automobile brand with a 100-year-old legacy, today, launched the ‘100-Year Limited Edition’ featuring the iconic ‘Evergreen’ colour synonymous with British racing history spanning over 110 years. Celebrating over a century of racing history, these Limited-Edition models capture the essence of performance and craftsmanship that define MG and will be available in:
Model
Variant
Price
Comet EV
Exclusive FC
INR 9.40 Lakh
Astor
Sharp Pro*
INR 14.81 Lakh
Hector
Sharp Pro**
INR 21.20 Lakh
ZS EV
Exclusive Plus
INR 24.18 Lakh
*Available in MT and CVT.
**available in 5 or 7 seater capacity in petrol and diesel.
These Editions will come in an ‘Evergreen’ exterior with a starry black finished roof and dark finished elements along with the ‘100-Year Edition’ badge on the tailgate. Additionally, the interior has an all-black theme with ‘100-Year Edition’ embroidered in the front headrests imparting sporty character to honour the history of the world of racing. The Limited Edition will also come with an ‘Evergreen’ themed head unit along with the customisable widget colour.
Commenting on the launch, Satinder Singh Bajwa, Chief Commercial Officer, MG Motor India, said, “The launch of our 100-Year Limited Edition is a testament to our enduring legacy and passion for automotive excellence. The ‘Evergreen’ colour holds a special place in our hearts, embodying the spirit of performance and heritage that define the brand. MG aims to establish itself as a brand renowned for its rich legacy, one that continues to resonate with customers for years to come.”
Over the past few years, the automotive landscape has undergone significant evolution, reflecting a dynamic shift in motoring legacy. This special edition reverberates MG’s legacy and domination in the world of motor racing, showcasing commitment to become an international car brand at the forefront of delivering a range of vehicles that lead future of advanced mobility. This is an attempt to showcase MG’s dedication to honour its rich heritage. This limited-edition series is designed to captivate enthusiasts, offering a unique opportunity to own a piece of MG’s storied history.
MG’s Racing Legacy
In 1924, MG was established as Morris Garages under the leadership of British motoring pioneer, William Morris. It was General Manager Cecil Kimber who envisioned the development of faster automobiles with sportier aesthetics. By 1930, MG introduced its inaugural model, the 14/28 Super Sports, based on the Morris Oxford platform but featuring a sleek two-seater body capable of reaching speeds up to 65mph. In 1931, MG made history with the MG EX120, also called ‘The Magic Midget’, setting a remarkable land speed record for 750cc cars by achieving a top speed of 103.13mph.
About MG Motor India
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. MG Motor India’s state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, and MG Comet – The Smart Electric Vehicle.
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For more information, please contact:
MG Motor India
Sumedha Jadli – sumedha.jadli@mgmotor.co.in