December 6, 2023
DICV Steps Up its Game on Excellence across its BharatBenz Sales and Service Network
Inaugurates two new BharatBenz Regional Training Centers in Haryana and Maharashtra
Conducts BharatBenz National Skills Contest for sales and service personnel to evaluate capability and add finesse
Aims to train 3500+ BharatBenz drivers, sales and service personnel every year
BharatBenz is currently present in over 330 locations across India
Chennai – Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a wholly-owned subsidiary of Daimler Truck AG (“Daimler Truck”), announced its plan of action to step up the capability and competence of its technical personnel across its BharatBenz sales and service network.
In collaboration with its dealer partners Dhingra Trucking and Autobahn Trucking, DICV has inaugurated two more BharatBenz Regional Training Centers (RTC), one in Dharuhera (Haryana) and another in Pune (Maharashtra), which add to the two RTCs already established in Chennai and Odisha. BharatBenz Regional Training Centers are established to upskill and reskill the capability and competence of over 3500 drivers and, sales and service personnel across the BharatBenz network, year on year. These centers are equipped to provide comprehensive product knowledge, advanced product and customer servicing skills and many such essential tools.
Mr. Sreeram Venkateswaran, President & Chief Business Officer, Domestic Sales & Customer Service, Daimler India Commercial Vehicles, said, “BharatBenz Regional Training Centers are inaugurated in locations that are closer to our authorized dealerships and service centres. Over the past four years, we have trained around 15,000 BharatBenz technicians, sales staff and drivers. Achieving excellence is a continuous and consistent process, which we believe in and have been observing since inception of brand BharatBenz. We will strive to consistently take this level of excellence up by making our personnel more capable and more competent as BharatBenz goes on to break new ground in the coming years.”
The RTC in Dharuhera, in partnership with Dhingra Trucking is spread across 6,600 sq. ft. and the Autobahn Trucking-backed center in Pune covers 7,800 sq. ft. Both facilities accommodate 60 trainees simultaneously, featuring dedicated trainers, 500+ tools, and two BS6 vehicles with 10 truck and bus aggregates. This setup ensures a thorough grasp of DICV vehicles and their components, facilitating top-notch technical training.
To further hone the skills and competence of these personnel, DICV conducts a BharatBenz National Skills Contest to test the excellence of their personnel, real time. The BharatBenz National Skills Contest focuses on assessing and enhancing the knowledge, mindset, skills, and tools of dealership sales and service teams to enhance customer experience. The contest’s impact will further strengthen DICV’s initiatives like ‘BharatBenz Rakshana’, which is modelled to offer quick service in the least possible time, ensuring BharatBenz trucks are back on the road in no time thereby having a positive impact on customers’ business growth and profitability.
The BharatBenz National Skill Contest 2023, witnessed a remarkable 99% participation rate from 3400+ participants, including 750+ sales executives and 2650+ service executives, setting new benchmarks in the industry.
Mr. Sreeram Venkateswaran further commented that “While we train our personnel in the Regional Training Centers, our BharatBenz National Skills Contest is conducted by us, in our premises, to polish off the rough edges and train our personnel to be excellent in what they do. The National Skills Contest 2023 witnessed impressive participation, reinforced the significance of cross-learning and innovation. This complements our digitalization initiative, Simulated Driver Trainer (SDT), including our e-learning modules which are aimed at modernizing truck and bus driving techniques in India while promoting safety and efficiency.”
BharatBenz provides exceptional service to its Indian customers through initiatives such as Rakshana, BharatBenz Exchange and BharatBenz Certified. The Rakshana program is an uptime assurance initiative that aims at completing service and repair jobs at our authorized service centres within 48 hours. Its conveniently located dealerships and service stations along major highways ensure accessibility for all customers. BharatBenz Exchange is a program that offers customers a new BharatBenz truck in exchange for a used truck of any other brand. BharatBenz Certified refurbishes and retails pre-owned BharatBenz trucks that can serve customers beyond the normal lifecycle of a commercial vehicle.
With over 330+ outlets across India, BharatBenz’s extensive network covers key national highways, including the Golden Quadrilateral, ensuring assistance within 2 hours for customers on these routes.
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Daimler Truck at a glance
Daimler Truck Holding AG (“Daimler Truck”) is one of the world’s largest commercial vehicle manufacturers, with over 40 main locations and more than 100,000 employees around the globe. The founders of Daimler Truck have invented the modern transportation industry with their trucks and buses a good 125 years ago. Unchanged to this day, the company’s aspirations are dedicated to one purpose: Daimler Truck works for all who keep the world moving. Its customers enable people to be mobile and get goods to their destinations reliably, on time, and safely. Daimler Truck provides the technologies, products, and services for them to do so. This also applies to the transformation to CO2-neutral driving. The company is striving to make sustainable transport a success, with profound technological knowledge and a clear view of its customers’ needs. Daimler Truck’s business activities are structured in five reporting segments: Trucks North America (TN) with the truck brands Freightliner and Western Star and the school bus brand Thomas Built Buses. Trucks Asia (TA) with the FUSO and BharatBenz commercial vehicle brands. Mercedes-Benz (MB) with the truck brand of the same name. Daimler Buses (DB) with the Mercedes-Benz and Setra bus brands. Daimler Truck’s new Financial Services business (DTFS) constitutes the fifth segment, the product range in the truck segments includes light, medium and heavy trucks for long-distance, distribution and construction traffic and special-purpose vehicles used mainly in the municipal and vocational sector. The product range of the bus segment includes city buses, school buses and intercity buses, coaches, and bus chassis. In addition to the sale of new and used commercial vehicles, the company also offers aftersales services and connectivity solutions.
Daimler India Commercial Vehicles Pvt. Ltd. at a glance
Daimler India Commercial Vehicles (DICV), a wholly-owned subsidiary of Daimler Truck AG, Germany, and operating under the umbrella of Daimler Trucks Asia, is a full-fledged commercial vehicle player in India with a brand dedicated to its home market: BharatBenz. DICV produces and sells trucks from 10 to 55 tons, as well as BharatBenz buses, Mercedes-Benz coaches, and bus chassis. DICV’s state-of-the-art manufacturing plant at Oragadam near Chennai spreads over 400 acres (160 hectares) including a highly modern test track and is home to the company’s headquarters, R&D, and training operations. With one global quality standard, it also produces Daimler Trucks’ brands of FUSO, Mercedes-Benz, and Freightliner. Products and parts are exported to more than 60 markets in Africa, Asia, Latin America, and the Middle East. DICV represents an overall investment of more than INR 9,560 crores
Media Contact:
Sushant Balsekar, +91 75503 29990, sushant.balsekar@daimlertruck.com
Ronak Shah, +91 73971 48111, ronak.v_shah@daimlertruck.com
Further information on Daimler Truck is available at:
Asia.daimlertruck.com and www.daimlertruck.com