McDonald’s India launches #ForYourOtherDiwali campaign to kickstart festive celebrations
Chennai: This festive season McDonald’s India (West & South) is all set to add an extra spark to the celebrations. Launching its new brand campaign, #ForYourOtherDiwali, the brand brings alive occasions where McDonald’s is the ideal companion to every moment of joy during the festive season, be it with family, friends or other acquaintances. Based on this insight, the brand has unveiled a new TVC creatively crafted by DDB Mudra Group.
The TVC encapsulates the essence of familial bonds and joy. The setting is a late-night discreet Diwali card party among cousins – a common Diwali tradition. A McDelivery executive arrives to deliver a McDonald’s package. Just when he is about to ring the doorbell, a hushed request from a girl prompts him to silently pass the package through the window instead. Curiously peeking in, he discovers a gathering of cousins engaged in an enthusiastic card game under dim lights The film ends with the delivery person wishing Diwali to the girl and leaving happily. The cousins go on to enjoy a quintessential McDonald’s moment, enjoying the iconic fries and burgers.
Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S) said, “The festive season is not about just one celebration. There are actually several festive moments, be it with cousins, friends, colleagues or neighbours and so on, ‘multiple other moments enjoyed with multiple other families’. #ForYourOtherDiwali campaign brings alive this insight very well. Through this campaign, we aim to enhance all festive occasions, big and small, for our fans and create unforgettable memories with McDonalds great-tasting burgers and fries. We believe McDonald’s India will be integral, anytime, anywhere through McDelivery, to add joy and convenience to these festive gatherings, ensuring that every celebration is truly special”.
Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “Diwali isn’t just a day in our country, it’s a festive season. So, you end up celebrating many Diwalis before that one auspicious day. Be it with your best mates, your colleagues, your neighbours or just about anyone who is important to you. And as a brand that’s for everyone, we wanted to be a part of all these celebrations.”
McDelivery has become the perfect companion for customers to celebrate their festive moments. Whether it’s a late-night card party with cousins during Diwali or a spontaneous family gathering during a festival, McDelivery ensures that delicious meals from McDonald’s are just a few taps away. With the convenience of ordering through McDelivery, customers can enjoy their favourite McDonald’s offerings right at their doorstep, adding joy and flavour to their festive celebrations. Whether it is a midnight feast, or an afternoon treat, McDelivery is there to make every moment special and memorable.
Experience the delight of McDonald’s meals by ordering through McDelivery in West and South India.
To watch the TVCs, click on this link – https://bit.ly/3tCuI9W
Credit List:
Creative: Rahul Mathew, Iraj Fraz, Dhruv Tiwari, Vedant Vaishampayan, Ashwini Mishra, Pratim Roy, Ojaswi Bindal, David Vaz, Shalmali Sawant, Ronak Ramraje, Dhiren Sonawane, Anushka Vibhandik, Urja Patel, Vidushi Gupta, Mustafa Bakri, Arunima Nair, Koustubh Garud, Vasudev Raut
Business: Delon Mascarenhas, Sonia Kumar, Aarohi Bhanushali, Barkha Bisht
Strategy: Mehak Jaini, Aditi Hariharan, Vidisha Jain, Tanvi Agrawal
Agency Producer: Jay Gaikwad
Production House: Colonial Films
Director: Divij Kulkarni
Producer: Pintu Mishra, Vijay Kummar Singh, Divesh Sata
About Westlife:
Westlife Foodworld Limited (BSE: 505533) (WFL), formerly known as Westlife Development Ltd (WDL), focuses on setting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL). The Company operates a chain of McDonald’s restaurants in West and South India having a master franchisee relationship with McDonald’s Corporation USA, through the latter’s subsidiary
About Hardcastle Restaurants:
HRPL is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s West and South markets. HRPL has been a franchisee in the region since its inception in 1996. HRPL serves over 200 million customers, annually, at its 361 (as of June 30, 2023) McDonald’s restaurants across 56 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh, Andhra Pradesh, Goa and parts of Madhya Pradesh and Union Territory of Puducherry and provides direct employment to over 11,000 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive- thrus, 24/7, McDelivery, McBreakfast and dessert kiosks. The menu features Burgers, Wraps, and Hot and Cold Beverages besides a wide range of desserts. Majority of the McDonald’s restaurants feature an in-house McCafé. The pillars of the McDonald’s system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants that HRPL operates.
For media queries kindly contact:
Sumeet Chhabra
sumeet.chhabra@mcdonaldsindia.com
+91 9619437559
Bhumika Advani
Avian We
bhumikaa@avianwe.com
+91 9819721919