MG MOTOR INDIA COMMEMORATES A CENTURY OF CUSTOMER ASSURANCE AND INNOVATIVE EXPERIENCES
Milestone underscores pride in ownership, brand trust, and community commitment
Over 1,75,000 vehicles sold in India; a remarkable 33% of overall sales from EVs in July 2023
- MG’s ‘Firsts’ in India
- First Internet SUV – Hector,
- First Pure Electric Internet SUV – ZS EV,
- First Autonomous (Level 1) Premium SUV – Gloster
- India’s first SUV with AI inside – Astor
- The Smart Urban Electric Vehicle- Comet EV
- Ranked no. 1 in CSI and SSI for two consecutive years.
- Ranked No.1 in Cost of ownership (*as per a renowned media cost study in 2020)
- Introduced CASE (Connected, Autonomous, Shared, and Electric) mobility
- 11,500 EV chargers under MG Charge initiative
- 37% diverse workforce with a strong focus on Women’s Empowerment
- Educated 30,000 girl children and aims to upskill 1,00,000 students under MG Nurture by 2025
, August 08, 2023: MG Motor India, with 100 years of rich history that stands as a testament to its resilience, innovation, and customer-centricity, is preparing to mark its centenary. Driven by Technology and Smiles, the brand takes pride in its India growth story, fostering communities, promoting diversity, and bolstering the electric vehicle (EV) ecosystem. Since commencing its India journey in 2019, MG Motor India has been at the forefront of CASE mobility (Connected, Autonomous, Shared, and Electric), starting with MG Hector, India’s first Internet SUV followed by MG ZS EV – the first fully-electric Internet SUV. The brand also introduced cutting-edge innovations – all MG cars have connected technology* and are up to Autonomous level 2**.
The manufacturer also offers an industry-first personal AI assistant and the first-in-segment Autonomous Level 2 technology, both featured in the mid-size SUV – Astor. Continuing with its unwavering commitment to offering advanced and exciting products with a host of smart features and luxury, India’s first ADAS (level-1) SUV- Gloster was launched in 2021 for premium SUV buyers. This year, the company also launched a futuristic and practical urban commuter, MG Comet – The Smart EV, to address the challenges of daily city commuting. MG has been registering significant growth over the last four years and sold around 1,75,000 units (as of date) in India. The brand has also become the 2nd largest EV-seller in India with ZS EV and MG Comet, cumulatively aggregating more than 12,000-unit sales.
The company on its 100th year anniversary is dedicated to recognizing and rewarding its loyal customers. MG Motor India is rolling out a 100-day customer campaign with offers including special pricing, exchange benefits, loyalty schemes, extended warranty, and service offers for new customers. Through daily giveaways led by MG dealers, and loyalty bonuses for new cars, MG Motor India expresses its gratitude to its existing customers. MG’s customers can visit MG centers to avail the benefits.
According to Rajeev Chaba, CEO Emeritus, MG Motor India, “As we celebrate MG’s historic centenary milestone, we take pride in our journey in India, becoming an integral part of the automotive landscape. From the outset, we envisioned a connected, autonomous, shared, and electric future of mobility and we now proudly stand at the forefront of this transformative landscape. Our customers have been our guiding force, encouraging us to introduce groundbreaking innovations. We extend our heartfelt gratitude to each of them, and to our stakeholders, partners, and employees for their unwavering trust and support. it is through their support and encouragement that MG has come to be synonymous with technology and smiles, a promise we deliver consistently through meaningful experiences. Today, as we embark on to the next century, our commitment to India remains steadfast.”
MG is committed to creating a Robust EV Ecosystem in India and working cohesively to develop a 6-way charging solution. The carmaker has reached 330+ Touchpoints in 157 cities and aims to reach 400 in 270 cities. Also, MG Motor has been constantly endeavouring to engage with start-ups to drive innovation through MG Developer & Grant Program – the largest mentoring program in the automotive segment.
MG Motor – 100 years of Motoring & Passion
MG, the fastest-growing car brand is entering its 100 years of Motoring & Passion journey. Tracing its history back to 1924, MG is famous for outstanding design, market-leading technology, and excellent value-for-money cars. Today, the company is establishing itself as a driving force in the rapidly expanding electric car market, with a market-leading range of electric vehicles that are encouraging more drivers than ever to switch to zero-emission motoring. Designed in Marylebone, London, and manufactured in state-of-the-art factories in several countries, today’s MGs are practical, spacious, and packed with technology. MG continues to demonstrate a forward-thinking and progressive approach to the needs of today’s discerning motorists.
For more information please contact:
MG Motor India:
Runa Ahlawat – runa.ahlawat@mgmotor.co.in
Rahul Mathur – Rahul.mathur@mgmotor.co.in
Saadia Khan – saadia.khan@mgmotor.co.in
Ruder Finn India
Kanika Bansal- bansalk@ruderfinnasia.com